BIO
Geneva was born on Friday, August 13, 1949 in the Year of the Ox, under the earth branch. It was a lucky day for her and for her parents, Pedro and Brijida Escobedo. She is the oldest of five and was a second mom to her four brothers. She raised three stepdaughters and a nephew, and is a grandmother of seventeen.
Geneva received a Business Administration degree from Arizona State University, and received her M.B.A. from the University of Phoenix. She was Executive Assistant to the President of the West Campus of Pima Community College in Tucson. Her twenty-eight year career in higher education has included student development, community college instruction, marketing and public relations, developing and directing grants, and creating partnership programs. She was also the Downtown Center Director for Arizona State University. Her mission in life is to help others achieve a college degree. She is the author of the book Dichos de mi Padre (Sayings of My Father), published in 2017 and was published in a women’s anthology, "Our Spirit, Our Reality: Celebrating Our Stories.”